Are you ready? Yes, I am!

 

Let’s jump right in with today’s challenge activity, which is to help you identify a blog post to repurpose.

Download your instructions and worksheet below.

Today you’re going to take the blog post you selected yesterday and breathe new life into it! You’ll repurpose your blog post into a brand new blog post in a brand new format.

 

There are many reasons to repurpose your blog post:

 

 

Imagine stumbling upon a website with outdated information and old blog posts. Would you find that business to be as credible as a business with fresh, updated content? Probably not.

 

With your newly restructured blog post, you’re going to drive more traffic to your site, increase your credibility, reach a wider audience, and more!

 

In Day 2, you transformed your blog post into a brand new post in a brand new format. Today you’re going to convert your blog post into a slideshow.

 

Slideshows are a great way to transform your written content into visual content, reaching a whole new audience while making it easy for casual blog visitors to quickly take in your key points. For the perfect slideshow, you’ll want content that is easy to digest, or that evokes emotion.

 

 

Once you’ve created your slideshow, you’ll upload it to LinkedIn’s SlideShare, a slideshow sharing platform. Publishing your slideshow to SlideShare drives tons of new traffic and even improves your search ranking!

 

SlideShare gives you the opportunity to reach over 70 million new visitors, making a major impact on your business. There’s even the potential for your slideshow to go viral thanks to SlideShare’s huge following.

 

This challenge is completely hands-on and I’m going to guide you through each step along the way.

 

Congratulations! You’ve made it to the halfway point of this challenge. You’ve successfully:

 

Today you’re going to convert your slideshow into a video and share that video to YouTube.

 

 

Video is essential for everyone to create because YouTube is the second largest search engine after Google, generating billions of views. With advancing technology, videos are easier than ever to create, giving you a great way to promote your content!

 

 

Today you’re going to take the post you picked in Day 1 and convert it into an Infographic.

 

 

An infographic communicates the content of your blog post in one meaningful, solution-oriented image.

 

People who follow directions with text AND illustrations do 323% better than those who follow directions without illustrations. (Source) This gives new meaning to the saying “a picture is worth a thousand words.”

 

 

 

In the first 5 days of the Challenge, you've expertly:

 

In today’s challenge, you’re going to reach a whole new audience by creating an audio version (aka podcast) of your post.

 

You may be wondering, “Why a create an audio version of my post?”

 

Think of a podcast as a recorded show. People listen to them in the background while they’re doing something else - like commuting to work or working out. The great part is that they can listen to your content on demand.

 

Other Benefits are:

 

If you’ve never created an audio version of your post, don’t worry, I’m going to guide you through each step along the way.

 

 

You can download your instructions and worksheet below.

 

To recap, you’ve successfully:

 

In the last day of the challenge, you’re going to schedule social sharing, so you can continue to get all your repurposed content out in the world.

 

 

You’ve done all the work of repurposing your blog post; don’t let your hard work go to waste by only sharing it once. The main idea is to write less and promote more.

Social sharing is what helps you build your brand, expand your audience, and make the most of your online marketing efforts.

 

Let’s wrap up the 7-Day Challenge by scheduling your social media.